When the COVID-19 pandemic forced restaurants across the country to shut down dine-in service, Hutchins BBQ faced a critical challenge: how to keep operations running and customers satisfied in a world that had suddenly gone contactless. In partnership with Pivot Up Technologies, they not only weathered the storm—they redefined their service model.

With the shutdown of traditional service, Hutchins BBQ pivoted quickly by launching a fully integrated online ordering platform and custom-branded app. Built in collaboration with Incentivio and powered by Pivot Up’s restaurant POS system, the new digital experience allowed customers to place orders seamlessly from their phones or desktops. This solution immediately expanded Hutchins BBQ’s reach and simplified the ordering process for both new and returning guests.

Recognizing the demand for voice orders, Hutchins BBQ also set up a centralized call center—an entirely new approach for a restaurant that had never accepted phone orders before. With Pivot Up’s system in place, staff could easily manage incoming calls and track every order directly through the POS, minimizing confusion and delays.

To complete the transformation, Hutchins BBQ rolled out mobile POS stations inspired by Chick-fil-A’s drive-thru model. These mobile units enabled staff to take and process orders in real time across multiple drive-thru lanes, significantly reducing wait times and improving the guest experience.

The results were remarkable. Hutchins BBQ not only maintained its revenue through the height of the pandemic but also built a more agile, tech-forward operation that continues to thrive today. Orders increased, customer satisfaction improved, and the new systems provided actionable data for smarter business decisions.

Hutchins BBQ’s success proves that the right technology—combined with the right support—can turn disruption into opportunity. At Pivot Up Technologies, we help restaurants like Hutchins BBQ adapt, grow, and lead.

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